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Stop Thinking Like an Employee, Start Thinking Like a CFO
Growth stalls when effort replaces strategy. Shift from employee thinking to CFO thinking by focusing on cash flow, profitability, and data. Know your weekly cash position, track profit by client or service, and make decisions based on numbers, not noise. Build a simple 90-day financial plan that directs hiring, pricing, and spend. When you think like a CFO, you lead the business instead of chasing it.

Afroviti Guta
4 days ago2 min read
Is It Time to Hire? Use This Financial Gut Check Before You Do
Scaling can be thrilling, but scaling too soon can sink your business. In this post, I break down the 5 financial numbers every founder must know cold plus a free Growth Readiness Scorecard to see if you are truly ready to scale.

Afroviti Guta
Nov 194 min read
How to Price for Profit, Without Scaring Away Clients
Scaling can be thrilling, but scaling too soon can sink your business. In this post, I break down the 5 financial numbers every founder must know cold plus a free Growth Readiness Scorecard to see if you are truly ready to scale.

Afroviti Guta
Nov 103 min read
What’s Your Break-Even Point? (Most Business Owners Don’t Know)
Most owners chase revenue goals, $10K, $50K, $100K a month, but can’t answer one simple question: How much do you have to sell just to stop losing money? That’s your break-even point. The moment your business starts making real profit.

Afroviti Guta
Nov 33 min read
Before You Scale: 5 Numbers You Must Know Cold
Scaling can be thrilling, but scaling too soon can sink your business. In this post, I break down the 5 financial numbers every founder must know cold plus a free Growth Readiness Scorecard to see if you are truly ready to scale.

Afroviti Guta
Sep 82 min read
Founder Q&A: 5 Money Questions Every Owner Should Ask Quarterly
Every quarter, smart owners step back and ask a few key money questions. These five cut through the noise to show if your business is truly healthy, profitable, and on track. In this Founder Q&A, I share the essential financial check-in that helps you spot risks, uncover opportunities, and lead with confidence.

Afroviti Guta
Sep 33 min read
Why “More Revenue” Will Not Fix a Broken Business Model
More revenue doe not fix a broken business model it just hides the cracks until they split wider. If your margins are thin, cash flow is tight, or your growth depends on one client, chasing sales only magnifies the problem. In this post, I share why profitability and sustainability matter more than topline growth and give you a free Revenue Stream Viability Worksheet to help you test and strengthen your business model.

Afroviti Guta
Aug 272 min read
Real Talk: How I Helped a Business Turn a $40K Loss Into a $150K Profit
Scaling fast but do not know where the money is going? That is how good businesses end up in bankruptcy. Learn why hiring a Fractional CFO early is critical and grab our free workbook to see if your business is at risk. Read now.

Afroviti Guta
Aug 182 min read
Why You Need a Fractional CFO Before It Is Too Late
Scaling fast but do not know where the money is going? That is how good businesses end up in bankruptcy. Learn why hiring a Fractional CFO early is critical and grab our free workbook to see if your business is at risk. Read now.

Afroviti Guta
Jul 292 min read


Fractional CFO Services vs CPA vs Bookkeeper: What Small to Mid-size Businesses Need Most
Most small businesses rely on a CPA or bookkeeper but still lack financial strategy. This blog explains the difference between a bookkeeper, CPA, and fractional CFO and why strategic CFO support is essential for cash flow, budgeting, and growth. Learn which role fits your business best and download a free checklist to assess your current financial setup. Find out how long your business could last without revenue and what steps to take now.

Afroviti Guta
Jul 222 min read
Cash Flow ≠ Profit: Understanding the #1 Financial Blind Spot
Let’s cut through the noise. You can be making a profit on paper and still run out of cash. That is not just a theory. It is the most...

Afroviti Guta
Jul 153 min read
Why Most Small Business Budgets Fail (And How to Build One That Works)
Let’s cut through the noise. Most small to medium size business budgets are not working and not because founders are not trying. It is...

Afroviti Guta
Jul 93 min read
Profit is not what is left over, it is what you plan for - 3 Ways to Build Profit Into Your Process
1. Price Like You Mean It Most business owners underprice. Not because they want to, but because no one ever taught them how to price for...

Afroviti Guta
Jun 232 min read
5 Hidden Profit Leaks That Are Costing You Big Is Your Business Quietly Losing Money? Let’s Fix That.
As a family-owned business, every dollar counts. But what if you’re unintentionally leaving thousands on the table? At Axcel Financial,...

Afroviti Guta
May 132 min read
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